The glow business is an intensely seasonal affair. July 4th moves volume, but Halloween is the year — and the shelf for Halloween glow is as competitive and commodity-driven as retail gets. Overseas suppliers flood the channel with cheap, visually interchangeable product, and standing out requires more than a price point.
OmniGlow needed a brand that could compete on impact — something that stopped the impulse purchaser scanning the aisle and registered with the shopper who already had glow on their list. The parent is usually the actual buyer. Monster Glow™ had to work for both.
Bold color, prominent product imagery, a brand character that fits the Halloween retail context without dissolving into it. The goal was a product that didn’t look like it came off the same press as everything else on that peg.
- Client
- OmniGlow, LLC.
- Category
- Identity & Flexible Packaging
