MAX•Strike

Full sell-sheet design for MAX•Strike, OmniGlow’s next-generation commercial fishing lightstick line — copy, layout, and art direction, start to finish. The brief wasn’t just an identity. The product’s whole pitch rested on a measurable claim: brighter for longer than a standard lightstick, across a range of water temperatures. So the sell sheet had to put a lux-over-time performance chart at the center of the page instead of in a footnote to the branding.

The wordmark carries a fishhook directly into the letterforms; the product sits lit against night water photography, the actual condition it’s sold to perform in. It’s B2B trade collateral for a specialty commercial channel, not OmniGlow’s consumer novelty aisle — the claim had to hold up to a buyer who fishes for a living.