Brand & Identity Design

A logo carries the whole brief in one glance. There is no supporting paragraph underneath it and no second chance to clarify. Most of the marks here came out of OmniGlow product lines, where a mark had to survive a retail shelf before it got to be liked. Nimbleslick and Pimping Souls are independent clients, an artist-management firm and a design studio.

No two of these solve the same problem, and none of them borrows from another. A house style would have made them look related, which would have been a lie about the clients. More get added as they surface.

Client: Assorted Clients
Category: Identity Design & Branding

Disciplines

Brand & Identity Design — Logo and wordmark design, Visual identity systems, Packaging & Product Design

Gallery

Twinkle — a children's brand that had to read as safe and playful to a parent and still hold its own at retail. The star takes over the i-dot without announcing itself.

Nimbleslick — artist management. The flame-ear mark holds at any scale and in a single color, and the lowercase wordmark carries the understated confidence the music industry expects from serious management.

EmergencyGlow — a safety lighting line. The gradient and the athletic letterform carry authority and urgency without falling into the visual language every other safety product already uses.

Pimping Souls Design — a studio identity where the typeface is the argument. The pixel-grid letterforms have no interest in being mistaken for anyone else.

EasyLight — a consumer product mark built for shelf visibility. Bold and readable at distance, naming its category and its ease of use in one pass down a crowded aisle.

AutoLuz — a lighting brand for the Latin American market. The gradient wordmark was built to compete at shelf scale, in a category where visual impact and legibility make the first sale.